Howdy, I'm Josh.
I lead growth teams devoted to making connections full of heart.
I lead growth teams devoted to making connections full of heart.
— Product Design & Growth Design —
Product Design & Growth Design
How I've built thriving design teams
Designing beyond transactions to create moments that resonate.
Designing beyond transactions to create moments that resonate.
Designing beyond transactions to create moments that resonate.
Finding stories in data to find opportunities others often miss.
Finding stories in data to find opportunities others often miss.
Finding stories in data to find opportunities others often miss.
Building resilient teams that stick together and push boundaries.
Building resilient teams that stick together and push boundaries.
Building resilient teams that stick together and push boundaries.
Focusing design & creative firepower where it matters most.
Focusing design & creative firepower where it matters most.
Focusing design & creative firepower where it matters most.
My Stories
All
Management
Craft
Research
How do we curb undesirable customer behavior?
We reduced our ecommerce return rate by 6.3% by designing product reviews with the aim of building confident purchasing behavior.
Ecommerce
Craft
Research
How do we make complex learning easier?
We reduced time to complete training by 47% and increased pass rates by 132% by implementing sensory and 3D experiences.
Healthcare LMS
Craft
3D & Animation
Where's the sweet spot between our customers and the business?
We improved SUPR-Q by 8.8% and unlocked $26M in EBITDA simply by listening to our customers with data we collected and maintained.
Research
Vision Planning
Roadmap
How do we make returns less painful for everyone?
We dropped queue times in stores from 16 minutes to 6 minutes by redesigning the process, training, and POS interfaces. Full case study available.
Tooling
Craft
Omnichannel
How can we enrich the traveler's journey beyond transactions?
When researching Marriott's customers on the mobile app, we found new designable opportunities. Book coming soon.
Hospitality
Craft
Design Thinking
How do we make achievements delightful for scouts?
I redesigned a scouting app with one thing in mind - the pure enjoyment of learning and accomplishing new things and sharing about it.
Gamification
Craft
Concept
How do we get everyone to focus on the right things?
We identified $30M in growth opportunities by getting hyperfocused and collaborating across the organization.
Vision Planning
Design Thinking
Roadmap
A Hodge Podge of Pretty Things
This is an assortment of logos, illustrations, and icons from past projects that I was too sentimental to not show.
Logos
Illustrations
Icons
My Stories
All
Management
Craft
Research
How do we curb undesirable customer behavior?
We reduced our ecommerce return rate by 6.3% by designing product reviews with the aim of building confident purchasing behavior.
Ecommerce
Craft
Research
How do we make complex learning easier?
We reduced time to complete training by 47% and increased pass rates by 132% by implementing sensory and 3D experiences.
Healthcare LMS
Craft
3D & Animation
Where's the sweet spot between our customers and the business?
We improved SUPR-Q by 8.8% and unlocked $26M in EBITDA simply by listening to our customers with data we collected and maintained.
Research
Vision Planning
Roadmap
How do we make returns less painful for everyone?
We dropped queue times in stores from 16 minutes to 6 minutes by redesigning the process, training, and POS interfaces. Full case study available.
Tooling
Craft
Omnichannel
How can we enrich the traveler's journey beyond transactions?
When researching Marriott's customers on the mobile app, we found new designable opportunities. Book coming soon.
Hospitality
Craft
Design Thinking
How do we make achievements delightful for scouts?
I redesigned a scouting app with one thing in mind - the pure enjoyment of learning and accomplishing new things and sharing about it.
Gamification
Craft
Concept
How do we get everyone to focus on the right things?
We identified $30M in growth opportunities by getting hyperfocused and collaborating across the organization.
Vision Planning
Design Thinking
Roadmap
A Hodge Podge of Pretty Things
This is an assortment of logos, illustrations, and icons from past projects that I was too sentimental to not show.
Logos
Illustrations
Icons
My Stories
How do we curb undesirable customer behavior?
We reduced our ecommerce return rate by 6.3% by designing product reviews with the aim of building confident purchasing behavior.
Ecommerce
Craft
Research
How do we make complex learning easier?
We reduced time to complete training by 47% and increased pass rates by 132% by implementing sensory and 3D experiences.
Healthcare LMS
Craft
3D & Animation
Where's the sweet spot between our customers and the business?
We improved SUPR-Q by 8.8% and unlocked $26M in EBITDA simply by listening to our customers with data we collected and maintained.
Research
Vision Planning
Roadmap
How do we make returns less painful for everyone?
We dropped queue times in stores from 16 minutes to 6 minutes by redesigning the process, training, and POS interfaces. Full case study available.
Tooling
Craft
Omnichannel
How can we enrich the traveler's journey beyond transactions?
When researching Marriott's customers on the mobile app, we found new designable opportunities. Book coming soon.
Hospitality
Craft
Design Thinking
How do we make achievements delightful for scouts?
I redesigned a scouting app with one thing in mind - the pure enjoyment of learning and accomplishing new things and sharing about it.
Gamification
Craft
Concept
How do we get everyone to focus on the right things?
We identified $30M in growth opportunities by getting hyperfocused and collaborating across the organization.
Vision Planning
Design Thinking
Roadmap
A Hodge Podge of Pretty Things
This is an assortment of logos, illustrations, and icons from past projects that I was too sentimental to not show.
Logos
Illustrations
Icons
2025 Josh Lee
uramlee@gmail.com
2025 Josh Lee
uramlee@gmail.com
2025 Josh Lee
uramlee@gmail.com
