Dynamic Training For Clinical Excellence

Driving Business Impact Through Customer-Centric Design

Semler Scientific

2

min read

Context

A Diagnosis of Growth

Context

A Diagnosis of Growth

Context

A Diagnosis of Growth

In the complex anatomy of medical education, Semler found itself at a critical inflection point. Their learning platform had become increasingly restrictive as their product portfolio expanded. The organization needed to evolve from a one-size-fits-all approach to a sophisticated, internally-hosted learning ecosystem capable of adapting to diverse training requirements.

Project Scope

Mapping the Intervention

Project Scope

Mapping the Intervention

Project Scope

Mapping the Intervention

In the intricate landscape of medical education technology, our mission crystallized into a comprehensive system overhaul that would redefine how healthcare professionals engage with learning content. The project's scope encompassed a sophisticated matrix of deliverables:

  • 3 distinct device experiences (desktop, tablet, mobile)

  • Multiple user personas

  • 25+ unique user flows

  • 9-month delivery timeline

I served as the sole designer, orchestrating the full spectrum of experience architecture, research, and prototyping initiatives. Our ensemble included a product manager charting our strategic course, a marketing manager maintaining market pulse, two front-end engineers bringing technical prowess from Ukraine, and a program manager ensuring operational harmony.

Challenges

Complex Symptoms

Challenges

Complex Symptoms

Challenges

Complex Symptoms

Critical Constraints:

  • Limited stakeholder visibility

  • Cross-cultural team distribution

  • Technical literacy variations

  • Full internal hosting requirement

  • Legacy system limitations

Key Performance Indicators:

  • 65% desktop usage (1024-1440px resolution)

  • Task difficulty score: 2.2/5

  • First-attempt success rate: <70%

Discovery

Reimagining a Product Everyone Was Already Happy With

Discovery

Reimagining a Product Everyone Was Already Happy With

Discovery

Reimagining a Product Everyone Was Already Happy With

The Legacy Landscape

Legacy

The Legacy Landscape

Legacy

The Legacy Landscape

Legacy

Our research revealed three main problems users faced. Time management was a major pain point - users couldn't pause their training sessions or know how long they would take, making it especially difficult for busy medical professionals.

The interface itself was too complex, with four different views to toggle between and too much information crammed into each screen. Finally, learning flow was constantly interrupted because users couldn't easily track their progress, review past material, or retain key information.

Time-Poor Healthcare Professionals Require Fast & Easy

Problem Statement

Time-Poor Healthcare Professionals Require Fast & Easy

Problem Statement

Time-Poor Healthcare Professionals Require Fast & Easy

Problem Statement

"How might we create a learning environment that empowers medical professionals to master complex procedures at their own pace while maintaining high standards of medical training?"

Clinicians Who Use Semler's Products

Target Users

Clinicians Who Use Semler's Products

Target Users

Clinicians Who Use Semler's Products

Target Users

  1. Clinicians - The healthcare professionals that use the Semler products, and require training.

  2. Admins - The main points-of-contact at the clinics that champion the management of the Semler products and systems.

  3. Superadmins - The account managers at Semler who actively support the clinics.

Design

Interface Evolution

Design

Interface Evolution

Design

Interface Evolution

Components & Branding

Components & Branding

Components & Branding

Admin Screens

Admin Screens

Admin Screens

Component Library Sample

Component Library Sample

Component Library Sample

Branding The Platform

Logo Sketches

Logo Sketches

Logo Sketches

Semler University Mark

Semler University Mark

Semler University Mark

Core Platform

Core Platform

Core Platform

Course Catalog

Responsive Layout

Simulation

Simulation

Simulation

Tablet Simulation

Finger Selection Screen

Breathing UI Explorations

Looking Forward

A Fresh Start for the Semler Community

Looking Forward

A Fresh Start for the Semler Community

Looking Forward

A Fresh Start for the Semler Community

Key Improvements

Business Impact

Key Improvements

Business Impact

Key Improvements

Business Impact

Final Quiz Pass Rate

132%

132%

↑ Quiz Pass Rate (3 Attempts)

Time to Complete

-47%

-47%

↓ AVG Module Duration

CSat

85/100

85/100

Customer Satisfaction

NPS

8.7/10

8.7/10

Net Promoter Score

Sessions

-53%

-53%

↓ Sessions Per Learning Module

New Users

315%

315%

↑ New Users Y2Y

MAU

295%

295%

↑ Monthly AVG Users

Let The Prototype Cook

Key Learnings

Let The Prototype Cook

Key Learnings

Let The Prototype Cook

Key Learnings

  1. Prototype-driven communication bridges organizational gaps

  2. Iterative design enables balanced compromise
  3. User-centered principles remain crucial in complex B2B environments

Iteration & Slow Buy-in

Project Legacy

Iteration & Slow Buy-in

Project Legacy

Iteration & Slow Buy-in

Project Legacy

  1. Established scalable design system

  2. Created reusable patterns for future modules

  3. Secured approval for high-craft implementation

2025 Josh Lee

uramlee@gmail.com

2025 Josh Lee

uramlee@gmail.com